American Sale Wins BBB Torch Award for Ethics

At American Sale, we’ve always believed that success comes from doing things the right way—putting our customers, community, and employees first. That’s why we’re thrilled to share some exciting news: American Sale has been awarded the prestigious Better Business Bureau (BBB) Torch Award for Ethics!

This remarkable honor recognizes businesses that go above and beyond in ethical practices, transparency, and customer satisfaction. As a family-owned business rooted in Chicagoland since 1959, we’re proud to receive this recognition, which reflects our unwavering commitment to these values.

What Makes the BBB Torch Award So Special?

The BBB Torch Award for Ethics is one of the highest accolades a business can achieve. Each year, the BBB carefully selects winners based on their dedication to transparency, trust, and integrity in every aspect of their operations. For American Sale, this means:

• Offering exceptional customer service and fair pricing.

• Prioritizing honesty and transparency in all business dealings.

• Maintaining a stellar A+ BBB rating and earning over 8,000 Google reviews with an average 4.5-star rating.

Steve J. Bernas, President and CEO of BBB of Chicago and Northern Illinois, highlighted our approach: “American Sale exemplifies the ethical standards that all businesses should strive to achieve. Their transparent and ethical approach to business makes them an ideal recipient of this prestigious award.”

A Legacy of Integrity and Quality

Since our founding, American Sale has been dedicated to helping families create memorable moments with top-quality home recreation products. From hot tubs and swimming pools to patio furniture and holiday décor, we’ve built our reputation by focusing on what matters most: our customers and community.

Our President, Bob Jones, put it best: “At American Sale, we believe that integrity should be the cornerstone of every business decision, and we are proud to be recognized for our efforts to ensure our customers receive outstanding service, fair pricing, and the highest level of trust.”

Giving Back to the Community

Our commitment to ethics extends beyond business. American Sale has a long-standing tradition of supporting local organizations, including The Greater Chicago Food Depository, Toys for Tots, and Together We Cope in Tinley Park. Being a good neighbor is just as important to us as providing excellent products and services.

Celebrating Together

This achievement wouldn’t have been possible without the amazing team at American Sale, whose dedication to excellence and strong values is evident in everything they do. We are incredibly proud of the hard work and passion that each of our employees brings to the table every day.

And of course, none of this would be possible without YOU—our loyal customers. Your trust, feedback, and continued support have been invaluable in helping us reach this milestone. We are so grateful to be part of your lives and to help you “Bring The Fun Home”.

Thank you for trusting us and allowing us to be part of your lives for over six decades. As we look to the future, we’ll continue to uphold the high ethical standards that earned us this incredible honor.

What’s Next for Us?

While we’re thrilled to celebrate this award, our work doesn’t stop here. We’re more committed than ever to providing high-quality products, exceptional service, and, most importantly, a customer experience that you can trust. The BBB Torch Award is a reminder of the responsibility we carry to always operate with integrity, and we look forward to continuing to earn your trust each and every day.

Thank you again to the BBB for this honor, and to all of you who have supported us along the way. Here’s to even more years of fun, family, and, of course, doing things the right way.

Stay tuned as we continue to Help You Bring The Fun Home! 🎉